Brand and leadership
Quidich: turning around a brand team
Brand Manager, Sep 2023 to Dec 2024
I was Brand Manager for a live cricket broadcast technology company. When I joined, the brand team was overworked and missing timelines, and there were constant grievances about the team.
We turned that around in three months, and then went past our KPIs. I owned the brand across 3 ICC tournaments, drove 3 major campaigns that contributed to 2 industry awards, and led six people: two editors, a cinematographer, a writer, a social media person and a content manager.
- 3 months to turn the team around
- 3 ICC tournaments
- 2 industry awards
Product
Tour-Lo: from concept to launch
Product consultant, Feb 2025 to Feb 2026, remote
Tour-Lo is a virtual real estate platform built on Unreal Engine. I took it from concept to launch, and owned the product roadmap and the go-to-market.
- 15+ demos delivered
- 2 pilot clients
- INR 8 lakh in pilots
Brand and growth
ZFG: a streetwear brand from zero
Co-founder, brand and growth, 2025 to now
I built a streetwear brand on Shopify from nothing. We release limited-edition drops every two to three months, and I own the brand, the pricing, the funnel and the community, end to end.
- Built from zero
- Drops every 2 to 3 months
Social and sponsorship
Road Safety World Series: a league's digital identity
Social Media Lead, Jul 2021 to Mar 2022
I led a team of seven building the digital identity of a televised cricket league and its franchises, and worked sponsor commitments into the content.
- 7-person team
- Televised cricket league
Strategy
Zlingit: paperless matchdays
Strategy and campaigns, Sep 2020 to May 2021, Sweden (remote)
I worked on paperless matchdays for the Swedish Basketball League, my first job after the MBA.
- Swedish Basketball League