30,000+
users on the web before we launched the app
Champhunt
A cricket fan platform. I was one of the first four people in, started as Head of Marketing, and the role grew into Head of Product Growth.
How it went
Web first
Then the app
100,000
downloads, at under Rs 3 per download and under Rs 8 per signup
Matchday features
3 to 8
minutes of average session time, within a month of shipping
Where it ended up
75,000
users at Rs 11 CAC, with 2,500 daily active users and 8+ minute sessions
The matchday features
Reds v BluesOver 11.0
Session 0:00Points 0
A sketch of the idea, not the real app. The teams and the scores are made up.
Giving people a reason to stay
People were opening the app, but not sticking around. To change that, I planned popup quizzes and predictions that show up at key moments in a match.
Average session time went from 3 minutes to 8 within a month of deploying them. Press the button on the left and you'll see roughly how it worked: a few balls, a prediction, a few more.
My part
- Marketing first
I started as Head of Marketing and built the acquisition and marketing analytics function from scratch.
- Then features
A few months after launch, I started helping the founder shape the product's features.
- By month six
I was helping the engineering manager hire developers, running standups, owning the product roadmap, and planning new features with the founder.
- The team
Three marketing interns and two designers reported to me, and I worked closely with a development team of ten.